研發績效

期刊: 11 筆

獲獎: 3 筆 		研討會: 26 筆

技術報告: 0 筆 		專書: 0 筆

計畫案: 9 筆

2023

研討會   黃朝欽*, The Impacts of Experience- and Lecture-based Learnings on Students’ Learning Effectiveness: An Undergraduate Marketing Course as A Case, 2023 ACADEMY OF MARKETING SCIENCE 24th WORLD MARKETING CONGRESS, University of Kent, Canterbury, 英國
研討會   黃朝欽*, A Historical Analysis of Corporate Heritage Brand’s Strategy: A Case Study of Soy Sauce Brands in Taiwan, 2023 ACADEMY OF MARKETING SCIENCE 24th WORLD MARKETING CONGRESS, University of Kent, Canterbury, 英國
獲獎   國家科學及技術委員會112年度補助大專校院研究獎勵, 國家科學及技術委員會(國科會), 中華民國
期刊   Towards becoming a service-dominant enterprise: an actor engagement perspective, Service Business, Springer, 17, 0, 607-632
期刊   A Contingency Model in Establishing Brand Loyalty: Relationship Age as A Moderator., 企業聲望評論, 26, 0, 19-32
期刊   有機農產品品牌真實對消費者創新抵制之影響:以品牌信任、從眾效應與年齡為中介與調節變數, 行銷科學學報 , 19, 2, 173-198

2022

研討會   黃朝欽*, Food Waste in Taiwan: The Role of Collective Identification in Establishing Consumer Psychological Well-Being and Brand Loyalty, From Sharing Economy to Collaborative Commerce: Sustainability and Transformation Competitive Edge Conference - The 23rd Asia Pacific Management Conference, Tainan, 中華民國
研討會   黃朝欽*, 有機農產品品牌真實對消費者創新抵制之影響：以品牌信任、從眾心理與年齡為中介與調節變數, 台灣行銷科學學會第十九屆年度學術研討會, Taipei, 中華民國
期刊   Establishing and Deepening Brand Loyalty through Brand Experience and Customer Engagement: Evidence from Taiwan’s Chain Restaurants, Journal of Quality Assurance in Hospitality and Tourism , Routledge, 23, 1, 217-239
期刊   Aging consumers and their brands: the customer journey perspective, 亞太行銷與物流期刊, Emerald Publishing, 34, 1, 31-59

2021

研討會   陳翊彰, 黃朝欽*, 消費者對精油產品的實用價值、享樂價值、涉入程度 與購買意圖之研究, 2021年食農產業傳播與行銷學術研討會 , 台中, 中華民國
研討會   連奕勛, 黃朝欽*, 以認知風險、品牌真實、從眾心理探討消費者創新抵制：以有機農產品為例, 2021年食農產業傳播與行銷學術研討會 , 台中, 中華民國
研討會   王怡彤, 黃朝欽*, 來源國形象如何影響消費者對產品的態度及購買意願——以馬來西亞美祿為例, 2021年食農產業傳播與行銷學術研討會 , 台中, 中華民國
研討會   林淑真, 黃朝欽*, 休閒農場遊客口碑、體驗價值、滿意程度對重遊意願之研究, 2021年食農產業傳播與行銷學術研討會 , 台中, 中華民國
研討會   李孝恒, 黃朝欽*, 消費者對於虛假評論的涉入程度、來源可信度影響民宿住宿意願, 2021年食農產業傳播與行銷學術研討會 , 台中, 中華民國
研討會   施乃綺, 黃朝欽*, 園藝活動的參與動機與涉入程度對參與意願之研究, 2021年食農產業傳播與行銷學術研討會 , 台中, 中華民國
研討會   Tran Nhat Quang, 黃朝欽*, Consumer Loyalty in Vietnam: Tea Product as an example, 2021年食農產業傳播與行銷學術研討會 , 台中, 中華民國
研討會   黃朝欽, 林俊男*, 黃識銘, NEGATIVE BRAND RELATIONSHIPS IN THE AGRO-FOOD INDUSTRY: THE IMPACTS OF BRAND INAUTHENTICITY, BRAND DISTRUST, BRAND HATE ON BRAND AVOIDANCE, THE 17th INTERNATIONAL CONFERENCE ON KNOWLEDGE-BASED ECONOMY AND GLOBAL MANAGEMENT , 台南, 中華民國

2020

研討會   黃朝欽*, Aging consumers and their brands: the perspective of customer journey theory, 2020 SMA (Society for Marketing Advances) Annual Conference , Fort Worth, Texas (Virtual), 美國
研討會   黃朝欽*, 從服務藍圖觀點探索銀髮族顧客旅程：以運動健身中心與醫院服務為案例, 第10屆服務科學論壇, 高雄, 中華民國
研討會   黃朝欽*, 台灣汽車業顧客旅程之初探：以A公司個案為例, 第10屆服務科學論壇, 高雄, 中華民國
研討會   黃朝欽*, 以價值共創觀點探討農社企地方創生發展策略：屏東內埔東片村為例, 2020 第十一屆社會企業學術研討會, 台北, 中華民國
獲獎   優秀論文獎, 台灣社會企業創新創業學會, 中華民國
期刊   External and internal capabilities and organizational performance: Does intellectual capital matter?, 亞太管理評論, 25, 2, 111-120
期刊   Co-creating social innovations between an agro-food company and rice farmers in Taiwan: Exploring the process mechanisms, 英國食品期刊, Emerald Publishing , 122, 12, 3837-3851
期刊   文旦與葡萄柚行銷通路之研究, 農產運銷, 中華農業運銷協會, 0, 162, 34-46

2019

研討會   Experience Co-Creation, Employer Branding, Customer Loyalty: A Multi-level Analysis, 2019 Academy of Marketing Science (AMS) World Marketing Congress, Edinburgh, 英國

2018

研討會   Explorations on diffusion of green innovation: Agro-food social enterprise as an example, 2018 Taiwan Academy of Management (TAOM), 台北, 中華民國
研討會   An empirical study on value co-creation: Using social enterprise and its stakeholders as an example, The 23rd Asia Pacific Decision Science Institute (APDSI) 2018 Annual Conference, 曼谷, 泰王國(泰國)

2017

研討會   品牌價值共創之初探實證研究：以台灣M品牌為例, The Conference held by Journal of Management (管理學報) with a special topic on Consumer Behaviors and Marketing Strategies in the New Environment, 台北, 中華民國
期刊   The impacts of brand experiences on brand loyalty: Mediators of brand love and brand trust, Management Decision, 55, 5, 915-934

2016

研討會   Brand loyalty viewed from a Service-Dominant Logic: Brand experience, customer engagement and brand community attachment, Academy of International Business (AIB) 2016 Annual Meeting, 紐奧良(New Orleans), 美國
期刊   The influences of brand benefits on brand loyalty: Intermediate mechanisms, Australian Journal of Management, 41, 1, 141-160

2015

研討會   An experience marketing perspective on brand loyalty, The 3rd International Conference on Hospitality, Leisure, Sports, and Tourism (ICHLST), 東京, 日本
研討會   A new perspective on brand loyalty: Brand experience, brand attachment, brand love, TIIBS The 4th Conference on Business & Management, Taiwan Institute of International Business Studies (多國籍企業研究學會), 高雄, 中華民國

2014

獲獎   中華民國斐陶斐榮譽會員, 斐陶斐榮譽學會(The Phi Tau Phi Scholastic Honor　　　　Society), 中華民國
期刊   The impact of relational bonds on brand loyalty: The mediating effect of brand relationship quality, Managing Service Quality, 24, 2, 184-204

2011

研討會   Toward brand loyalty: two bridges of brand and customer relationship quality, The 2011 Academy of Marketing Science (AMS) Annual Meeting, Coral Gables (佛羅里達州), 美國
研討會   A study of relational bonds on brand loyalty: the mediating effects of brand relationship quality, Academy of International Business (AIB) 2011 Annual Meeting, 名古屋, 日本

2009

研討會   An exploratory study on the antecedents of coupon redemption behavior, Asia Pacific Management Conference (APMC) 2009 Annual Conference, Surabaya, 印度尼西亞共和國