研發績效
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期刊: 11 筆
獲獎: 3 筆 |
研討會: 27 筆
技術報告: 0 筆 |
專書: 0 筆
計畫案: 10 筆 |
2024
- 研討會 黃朝欽*, Exploring the transformation process towards brand value co-creation: Case study of a corporate heritage brand in Taiwan., 2024 Academy of International Business (AIB) Annual Meeting, Seoul, 中華民國
2023
- 研討會 黃朝欽*, The Impacts of Experience- and Lecture-based Learnings on Students’ Learning Effectiveness: An Undergraduate Marketing Course as A Case, 2023 ACADEMY OF MARKETING SCIENCE 24th WORLD MARKETING CONGRESS, University of Kent, Canterbury, 英國
- 研討會 黃朝欽*, A Historical Analysis of Corporate Heritage Brand’s Strategy: A Case Study of Soy Sauce Brands in Taiwan, 2023 ACADEMY OF MARKETING SCIENCE 24th WORLD MARKETING CONGRESS, University of Kent, Canterbury, 英國
- 獲獎 國家科學及技術委員會112年度補助大專校院研究獎勵, 國家科學及技術委員會(國科會), 中華民國
- 期刊 周信輝, 黃朝欽*, 杜珮筠, Towards becoming a service-dominant enterprise: an actor engagement perspective, Service Business, Springer, 17, 0, 607-632
- 期刊 黃朝欽, 蔡青園*, Fang S.C., Huang, S.M., A Contingency Model in Establishing Brand Loyalty: Relationship Age as A Moderator., 企業聲望評論, 26, 0, 19-32
- 期刊 黃朝欽*, 連奕勛, 有機農產品品牌真實對消費者創新抵制之影響:以品牌信任、從眾效應與年齡為中介與調節變數, 行銷科學學報 , 19, 2, 173-198
2022
- 研討會 黃朝欽*, Food Waste in Taiwan: The Role of Collective Identification in Establishing Consumer Psychological Well-Being and Brand Loyalty, From Sharing Economy to Collaborative Commerce: Sustainability and Transformation Competitive Edge Conference - The 23rd Asia Pacific Management Conference, Tainan, 中華民國
- 研討會 黃朝欽*, 有機農產品品牌真實對消費者創新抵制之影響：以品牌信任、從眾心理與年齡為中介與調節變數, 台灣行銷科學學會第十九屆年度學術研討會, Taipei, 中華民國
- 期刊 黃朝欽*, 陳淑恩, Establishing and Deepening Brand Loyalty through Brand Experience and Customer Engagement: Evidence from Taiwan’s Chain Restaurants, Journal of Quality Assurance in Hospitality and Tourism , Routledge, 23, 1, 217-239
- 期刊 黃朝欽*, Aging consumers and their brands: the customer journey perspective, 亞太行銷與物流期刊, Emerald Publishing, 34, 1, 31-59
2021
- 研討會 陳翊彰, 黃朝欽*, 消費者對精油產品的實用價值、享樂價值、涉入程度 與購買意圖之研究, 2021年食農產業傳播與行銷學術研討會 , 台中, 中華民國
- 研討會 連奕勛, 黃朝欽*, 以認知風險、品牌真實、從眾心理探討消費者創新抵制：以有機農產品為例, 2021年食農產業傳播與行銷學術研討會 , 台中, 中華民國
- 研討會 王怡彤, 黃朝欽*, 來源國形象如何影響消費者對產品的態度及購買意願——以馬來西亞美祿為例, 2021年食農產業傳播與行銷學術研討會 , 台中, 中華民國
- 研討會 林淑真, 黃朝欽*, 休閒農場遊客口碑、體驗價值、滿意程度對重遊意願之研究, 2021年食農產業傳播與行銷學術研討會 , 台中, 中華民國
- 研討會 李孝恒, 黃朝欽*, 消費者對於虛假評論的涉入程度、來源可信度影響民宿住宿意願, 2021年食農產業傳播與行銷學術研討會 , 台中, 中華民國
- 研討會 施乃綺, 黃朝欽*, 園藝活動的參與動機與涉入程度對參與意願之研究, 2021年食農產業傳播與行銷學術研討會 , 台中, 中華民國
- 研討會 Tran Nhat Quang, 黃朝欽*, Consumer Loyalty in Vietnam: Tea Product as an example, 2021年食農產業傳播與行銷學術研討會 , 台中, 中華民國
- 研討會 黃朝欽, 林俊男*, 黃識銘, NEGATIVE BRAND RELATIONSHIPS IN THE AGRO-FOOD INDUSTRY: THE IMPACTS OF BRAND INAUTHENTICITY, BRAND DISTRUST, BRAND HATE ON BRAND AVOIDANCE, THE 17th INTERNATIONAL CONFERENCE ON KNOWLEDGE-BASED ECONOMY AND GLOBAL MANAGEMENT , 台南, 中華民國
2020
- 研討會 黃朝欽*, Aging consumers and their brands: the perspective of customer journey theory, 2020 SMA (Society for Marketing Advances) Annual Conference , Fort Worth, Texas (Virtual), 美國
- 研討會 黃朝欽*, 從服務藍圖觀點探索銀髮族顧客旅程：以運動健身中心與醫院服務為案例, 第10屆服務科學論壇, 高雄, 中華民國
- 研討會 黃朝欽*, 台灣汽車業顧客旅程之初探：以A公司個案為例, 第10屆服務科學論壇, 高雄, 中華民國
- 研討會 黃朝欽*, 以價值共創觀點探討農社企地方創生發展策略：屏東內埔東片村為例, 2020 第十一屆社會企業學術研討會, 台北, 中華民國
- 獲獎 優秀論文獎, 台灣社會企業創新創業學會, 中華民國
- 期刊 陳淑恩*, 鍾秋悅, 黃朝欽, 文旦與葡萄柚行銷通路之研究, 農產運銷, 中華農業運銷協會, 0, 162, 34-46
- 期刊 黃朝欽*, External and internal capabilities and organizational performance: Does intellectual capital matter?, 亞太管理評論, 25, 2, 111-120
- 期刊 黃朝欽*, Co-creating social innovations between an agro-food company and rice farmers in Taiwan: Exploring the process mechanisms, 英國食品期刊, Emerald Publishing , 122, 12, 3837-3851
2019
- 研討會 Experience Co-Creation, Employer Branding, Customer Loyalty: A Multi-level Analysis, 2019 Academy of Marketing Science (AMS) World Marketing Congress, Edinburgh, 英國
2018
- 研討會 Explorations on diffusion of green innovation: Agro-food social enterprise as an example, 2018 Taiwan Academy of Management (TAOM), 台北, 中華民國
- 研討會 An empirical study on value co-creation: Using social enterprise and its stakeholders as an example, The 23rd Asia Pacific Decision Science Institute (APDSI) 2018 Annual Conference, 曼谷, 泰王國(泰國)
2017
- 研討會 品牌價值共創之初探實證研究：以台灣M品牌為例, The Conference held by Journal of Management (管理學報) with a special topic on Consumer Behaviors and Marketing Strategies in the New Environment, 台北, 中華民國
- 期刊 The impacts of brand experiences on brand loyalty: Mediators of brand love and brand trust, Management Decision, 55, 5, 915-934
2016
- 研討會 Brand loyalty viewed from a Service-Dominant Logic: Brand experience, customer engagement and brand community attachment, Academy of International Business (AIB) 2016 Annual Meeting, 紐奧良(New Orleans), 美國
- 期刊 The influences of brand benefits on brand loyalty: Intermediate mechanisms, Australian Journal of Management, 41, 1, 141-160
2015
- 研討會 An experience marketing perspective on brand loyalty, The 3rd International Conference on Hospitality, Leisure, Sports, and Tourism (ICHLST), 東京, 日本
- 研討會 A new perspective on brand loyalty: Brand experience, brand attachment, brand love, TIIBS The 4th Conference on Business & Management, Taiwan Institute of International Business Studies (多國籍企業研究學會), 高雄, 中華民國
2014
- 獲獎 中華民國斐陶斐榮譽會員, 斐陶斐榮譽學會(The Phi Tau Phi Scholastic Honor Society), 中華民國
- 期刊 The impact of relational bonds on brand loyalty: The mediating effect of brand relationship quality, Managing Service Quality, 24, 2, 184-204
2011
- 研討會 Toward brand loyalty: two bridges of brand and customer relationship quality, The 2011 Academy of Marketing Science (AMS) Annual Meeting, Coral Gables (佛羅里達州), 美國
- 研討會 A study of relational bonds on brand loyalty: the mediating effects of brand relationship quality, Academy of International Business (AIB) 2011 Annual Meeting, 名古屋, 日本
2009
- 研討會 An exploratory study on the antecedents of coupon redemption behavior, Asia Pacific Management Conference (APMC) 2009 Annual Conference, Surabaya, 印度尼西亞共和國