The influence of image fit between internet celebrity and brand on advertising effectiveness: the moderating role of advertising appeals
陳佳誼
陳佳誼
Categories: Symposium  /  
Year2023
Author
Created date2024-01-22
Author order2
Corresponding authorYes
Publication year2023
Symposium name2023第24屆永續發展管理研討會
Seminar city屏東
Seminar country中華民國
Start date2023-05-26
End date2023-05-26
Review systemYes
LanguageTraditional Chinese