The impacts of brand authenticity on consumer innovation resistance in organic agricultural product: Brand trust, conformity effect as mediators and age as a moderator
黃朝欽
黃朝欽
Categories: Journal  /   Foreign Journal (others)  /  
Year2023
Author
Created date2023-11-02
Author orderFirst author
Corresponding authorYes
Publication year2023
Publication month10
Journal nameTaiwan Journal of Marketing Science
Publication area中華民國
Volume19
Issue2
Start page173
End page198
Review systemYes
LanguageTraditional Chinese