The Relative Effectiveness of Superiority and Parity Claims in Comparative Advertising: Construal Level Theory Perspective
陳佳誼
陳佳誼
Categories: Symposium  /  
Year2018
AuthorChen Jia-Yi
Author count1
Created date2019-08-13
Author order1
Corresponding authorYes
Publication year2018
Symposium name2018 Global Marketing Conference
Seminar city東京
Seminar country日本
Start date2018-07-26
End date2018-07-29
Review systemYes
LanguageForeign Language