The Interactive Effects of Comparative Advertising Formats and Need for Cognition on Effectiveness of Advertising
陳佳誼
陳佳誼
Categories: Symposium  /  
Year2015
AuthorChen Jia-Yi
Author count1
Created date2019-08-13
Author order1
Corresponding authorNo
Publication year2015
Symposium name14th International Conference on Research in Advertising
Seminar cityLondon
Seminar country英國
Start date2015-07-04
End date2015-07-06
Review systemNo
LanguageForeign Language