NEGATIVE BRAND RELATIONSHIPS IN THE AGRO-FOOD INDUSTRY: THE IMPACTS OF BRAND INAUTHENTICITY, BRAND DISTRUST, BRAND HATE ON BRAND AVOIDANCE
黃朝欽
黃朝欽
Categories: Symposium  /  
Year2021
AuthorChao-Chin Huang, Lin Chun-Nan*,
Author count3
Created date2021-11-27
Author order1
Corresponding authorYes
Publication year2021
Symposium nameTHE 17th INTERNATIONAL CONFERENCE ON KNOWLEDGE-BASED ECONOMY AND GLOBAL MANAGEMENT
Seminar city台南
Seminar country中華民國
Start date2021-11-25
End date2021-11-26
Review systemYes
LanguageTraditional Chinese