Establishing and Deepening Brand Loyalty through Brand Experience and Customer Engagement: Evidence from Taiwan’s Chain Restaurants
黃朝欽
黃朝欽
Categories: Journal  /   Domestic Journals (Others)  /  
Year2022
Author
Created date2022-02-01
Author orderFirst author
Corresponding authorYes
Publication year2022
Publication month1
Journal nameJournal of Quality Assurance in Hospitality and Tourism
Journal sponsorRoutledge
Publication area英國
Volume23
Issue1
Start page217
End page239
Review systemYes
LanguageForeign Language
Attached projectMOST 105--2410-H-328- 001