Effects of moral appeal advertising on brand attitudes and purchase intentions of carbon-reducing agricultural products: Moderating effects of consumers’ amorality and environmental concerns
邱郁仁
邱郁仁
Categories: Symposium  /  
Year2022
AuthorChiu Yu Jen
Author count1
Created date2023-02-23
Author order1
Corresponding authorYes
Publication year2022
Symposium name2022年農業經濟學術研討會
Seminar city台中市
Seminar country中華民國
Start date2022-12-17
End date2022-12-17
Review systemYes
LanguageTraditional Chinese