Discussing the Relationships between Consumer Experiential Value, Celebrity Endorsement and Brand Resonance – Case Study of the STAYREAL Brand.
王韻
王韻
Categories: Journal  /   Domestic Journals (Others)  /  
Year2021
Author
Created date2021-07-10
Author orderFirst author
Corresponding authorYes
Publication year2021
Publication month8
Journal nameInternational Business Research
Journal sponsorCanadian Center of Science and Education
Publication area加拿大
Volume14
Issue8
Start page26
End page41
Review systemYes
LanguageForeign Language
Attached project