Comparing Mediation Effect of Functional and Emotional Value in the Relationship between Pros of Applying Big Data Analytics and Consumers’ Responses
廖世義
廖世義
Categories: Journal  /   Domestic Journals (Others)  /  
Year2017
Author
Created date2023-04-06
Author orderFirst author
Corresponding authorYes
Publication year2017
Publication month8
Journal nameInternational Journal of Marketing Studies
Publication area加拿大
Volume9
Issue4
Review systemNo
LanguageForeign Language
Attached project