Brand loyalty viewed from a Service-Dominant Logic: Brand experience, customer engagement and brand community attachment
黃朝欽
黃朝欽
Categories: Symposium  /  
Year2016
Author
Created date2019-03-23
Author order1
Corresponding authorYes
Publication year2016
Symposium nameAcademy of International Business (AIB) 2016 Annual Meeting
Seminar city紐奧良(New Orleans)
Seminar country美國
Start date2016-06-26
End date2016-06-30
Review systemYes
LanguageForeign Language
Attached projectMOST 105-2410-H-328-001