Bonus or Discount?The Impacts of Comparative Advertising Types on Consumer Preferences with Promotion
陳佳誼
陳佳誼
Categories: Symposium  /  
Year2021
AuthorChen Jia-Yi*, Pin-Ling You, Pin-Shuan Tseng, Chia-Ling Tsai, Pin-Yin You, Tsun-Hsuan Chung
Author count6
Created date2022-03-03
Author order1
Corresponding authorYes
Publication year2021
Symposium nameThe Annual International Conference on Finance, Accounting, Investment, Risk Management, and Management Science 2021
Seminar city高雄
Seminar country中華民國
Start date2021-12-03
End date2021-12-03
Review systemYes
LanguageTraditional Chinese