An exploratory study on brand value co-creation: Taiwan’s M brand as an example
黃朝欽
黃朝欽
Categories: Symposium  /  
Year2017
Author
Created date2019-03-22
Author order1
Corresponding authorYes
Publication year2017
Symposium nameThe Conference held by Journal of Management (管理學報) with a special topic on Consumer Behaviors and Marketing Strategies in the New Environment
Seminar city台北
Seminar country中華民國
Start date2017-07-02
End date2017-07-02
Review systemYes
LanguageTraditional Chinese
Attached projectN/A