Aging consumers and their brands: the perspective of customer journey theory
黃朝欽
黃朝欽
Categories: Symposium  /  
Year2020
AuthorChao-Chin Huang
Author count1
Created date2023-09-25
Author order1
Corresponding authorYes
Publication year2020
Symposium name2020 SMA (Society for Marketing Advances) Annual Conference
Seminar cityFort Worth, Texas (Virtual)
Seminar country美國
Start date2020-11-04
End date2020-11-07
Review systemYes
LanguageForeign Language
Attached projectMOST 108-2410-H-020-011