Aging consumers and their brands: the customer journey perspective
黃朝欽
黃朝欽
Year2022
Author
Created date2023-12-05
Author orderFirst author
Corresponding authorYes
Publication year2022
Publication month1
Journal nameAsia Pacific Journal of Marketing and Logistics
Journal sponsorEmerald Publishing
Publication area英國
Volume34
Issue1
Start page31
End page59
Review systemYes
LanguageForeign Language
Attached projectMOST 108-2410-H-020-011