A Historical Analysis of Corporate Heritage Brand’s Strategy: A Case Study of Soy Sauce Brands in Taiwan
黃朝欽
黃朝欽
Categories: Symposium  /  
Year2023
AuthorChao-Chin Huang
Author count1
Created date2023-08-21
Author order1
Corresponding authorYes
Publication year2023
Symposium name2023 ACADEMY OF MARKETING SCIENCE 24th WORLD MARKETING CONGRESS
Seminar cityUniversity of Kent, Canterbury
Seminar country英國
Start date2023-07-11
End date2023-07-14
Review systemYes
LanguageTraditional Chinese
Attached projectMOST 111-2410-H-020 -008 -MY2