The Effect of Online Evaluation Consistency and Product Attitudes on Word-of-Mouth Communication Intentions: An Analysis of Free Promotions as Interference Mediators.

The Effect of Online Evaluation Consistency and Product Attitudes on Word-of-Mouth Communication Intentions: An Analysis of Free Promotions as Interference Mediators.

年份2016
作者廖世義*, 黃郁婷
Author count2
Created date2023-04-06
作者順序1
通訊作者false
發表年份2016
會議名稱2016南臺灣觀光休閒產業論壇
舉行之城市國立高雄大學
舉行之國家中華民國
開始日期2016-10-21
結束日期2016-10-21
審稿制度
發表語言中文