Biblio

Journal: 15 Items

Prize: 2 Items
Symposium: 27 Items

Technology Report: 0 Items
Book: 0 Items

Project: 9 Items

2023


2022


2021


Symposium   Chen Jia-Yi*, Pin-Ling You, Pin-Shuan Tseng, Chia-Ling Tsai, Pin-Yin You, Tsun-Hsuan Chung, Bonus or Discount?The Impacts of Comparative Advertising Types on Consumer Preferences with Promotion,

2019


2018


2017


2016


2015


2014


2013


2012


Symposium   Chen Jia-Yi*, I-Ting Lu, Tzu-Yu Chen, Ying-Fang Chung, Hsin-Hsuan Ho, Hsueh-Hua Lu, Does Shopping with Close Friends Increase or Decrease Impulsive Buying Behavior? The Role of Social Comparison,

2011


2010


2009