The Influence of E-commerce Platform Consumption Experience on Brand Attachment: The Mediating Role of Brand Authenticity

The Influence of E-commerce Platform Consumption Experience on Brand Attachment: The Mediating Role of Brand Authenticity

Associate Professor    7699    ycchao@mail.npust.edu.tw
Year2025
Author
Created date2025-09-03
Author order2
Corresponding authortrue
Publication year2025
Symposium name第14屆服務科學研究論壇暨研討會
Publication cityPingtung
Publication country中華民國
Start date2025-08-29
End date2025-08-29
Review system
LanguageTraditional Chinese