The Influence of E-commerce Platform Consumption Experience on Brand Attachment: The Mediating Role of Brand Authenticity
The Influence of E-commerce Platform Consumption Experience on Brand Attachment: The Mediating Role of Brand Authenticity
Year | 2025 |
Author | |
Created date | 2025-09-03 |
Author order | 2 |
Corresponding author | true |
Publication year | 2025 |
Symposium name | 第14屆服務科學研究論壇暨研討會 |
Publication city | Pingtung |
Publication country | 中華民國 |
Start date | 2025-08-29 |
End date | 2025-08-29 |
Review system | 是 |
Language | Traditional Chinese |