The Influence of E-commerce Platform Consumption Experience on Brand Attachment: The Mediating Role of Brand Authenticity
The Influence of E-commerce Platform Consumption Experience on Brand Attachment: The Mediating Role of Brand Authenticity
| Year | 2025 | 
| Author | |
| Created date | 2025-09-03 | 
| Author order | 2 | 
| Corresponding author | true | 
| Publication year | 2025 | 
| Symposium name | 第14屆服務科學研究論壇暨研討會 | 
| Publication city | Pingtung | 
| Publication country | 中華民國 | 
| Start date | 2025-08-29 | 
| End date | 2025-08-29 | 
| Review system | 是 | 
| Language | Traditional Chinese |