The Effect of Online Evaluation Consistency and Product Attitudes on Word-of-Mouth Communication Intentions: An Analysis of Free Promotions as Interference Mediators.
The Effect of Online Evaluation Consistency and Product Attitudes on Word-of-Mouth Communication Intentions: An Analysis of Free Promotions as Interference Mediators.
Year | 2016 |
Author | 廖世義*, |
Author count | 2 |
Created date | 2023-04-06 |
Author order | 1 |
Corresponding author | false |
Publication year | 2016 |
Symposium name | 2016南臺灣觀光休閒產業論壇 |
Publication city | 國立高雄大學 |
Publication country | 中華民國 |
Start date | 2016-10-21 |
End date | 2016-10-21 |
Review system | 否 |
Language | Traditional Chinese |