Comparing Mediation Effect of Functional and Emotional Value in the Relationship between Pros of Applying Big Data Analytics and Consumers’ Responses
Comparing Mediation Effect of Functional and Emotional Value in the Relationship between Pros of Applying Big Data Analytics and Consumers’ Responses
Year | 2017 |
Author | 廖世義*, |
Author count | 2 |
Created date | 2023-04-06 |
Author order | 第一作者 |
Corresponding author | 是 |
Publication year | 2017 |
Publication month | 8 |
Journal name | International Journal of Marketing Studies |
Publication area | 加拿大 |
Volume | 9 |
Issue | 4 |
Publication type | |
Review system | 否 |
Language | Foreign Language |
Attached project | 無 |