Internal Corporate Conscientious Brand (ICCB): The Mediating Role of Employee Brand Engagement in the Relationship Between Brand Transparency and Employee-Based Brand Equity

Internal Corporate Conscientious Brand (ICCB): The Mediating Role of Employee Brand Engagement in the Relationship Between Brand Transparency and Employee-Based Brand Equity

年份2026
作者
Created date2026-09-02
作者順序1
通訊作者true
發表年份2026
會議名稱IAM2026 (International Conference on Innovation and Management 2026 Summer)
舉行之城市日本金澤 (Kanazawa, Japan)
舉行之國家日本
開始日期2026-07-14
結束日期2026-07-17
審稿制度
發表語言中文