Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs/ Development of a Measuring Scale in Higher Education Experience under Pandemic: An Abstract

Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs/ Development of a Measuring Scale in Higher Education Experience under Pandemic: An Abstract

教授    7495    pclai@mail.npust.edu.tw
年份2023
作者Raksmey Sann*, 賴佩均
Author count2
Created date2025-03-19
作者順序第二作者
通訊作者
作者職掌原著作
發表年份2023
發表月份3
是否為專書篇章
章節PP.165-166
所屬專書名稱 Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs/ Development of a Measuring Scale in Higher Education Experience under Pandemic: An Abstract
出版社/出版處所Springer
ISBN編號978-3-031-24687-6
發表型式
審稿制度
使用語言外文