The Influence of Endorsers’ Credibility on Advertising Effects, and Repurchase Intention: An Example of Fitness Personal Trainer as Endorser

The Influence of Endorsers’ Credibility on Advertising Effects, and Repurchase Intention: An Example of Fitness Personal Trainer as Endorser

教授    6660、7769、6482    masm@mail.npust.edu.tw
年份2016
作者
Created date2019-01-16
作者順序3
通訊作者true
發表年份2016
會議名稱SMAANZ Conference 2016
舉行之城市奧克蘭
舉行之國家紐西蘭
開始日期2016-11-23
結束日期2016-11-25
審稿制度
發表語言外文