Biblio
Journal: 7 Items
Prize: 0 Items |
Symposium: 8 Items
Technology Report: 0 Items |
Book: 0 Items
Project: 3 Items |
2019
- Symposium 郭素蕙*, Chien-Huang Lin, How do word direction and picture position influence product attitude for consumers?, World Conference on Management and Economics (WORLDCME), Frankfurt, 德意志聯邦共和國
- Journal 郭素蕙*, The influence of temperature on variety-seeking behavior, Journal of Sensory Studies
- Journal 郭素蕙*, How does health consciousness influence attitudes of elderly people towards traceable agricultural products? Perspectives of the technology acceptance model, Ageing & Society, 2019
- Journal 郭素蕙*, Effects of food environments and eating environments on consumers’ food consumption volume, Journal of Food Quality, 1-7
- Journal 郭素蕙*, How Do Product Knowledge and Response-Scales Lead to Assimilation or Contrast Effect, The YMC Management Review, 12, 1, 27-42
2018
- Journal The effects of social influence and system characteristics on traceable agriculture product reuse intention for the elderly people: integrating trust and attitude with the technology acceptance model, Journal of Research in Education Sciences, 63, 3, 291-319
2017
- Journal 郭素蕙*, Making decisions for other people: the moderating roles of risky information, health claims and product involvement, Current Psychology
2016
- Symposium Chien-Huang Lin, 郭素蕙*, How does spatial proximity influence product evaluation?, Prague Business & Economics Conference September 2016, Prague, 捷克共和國
- Symposium Chien-Huang Lin, 郭素蕙*, How does horizontal direction influence product evaluation?, International Academic Research Conference on Marketing & Tourism, Zurich, 瑞士聯邦
2014
- Symposium 郭素蕙*, How does a consumer focus on similarity or dissimilarity? The moderating effect of hotel attributes, 2014 The International conference on Business Tourism and Applied Sciences, London, 英國
2013
- Symposium Chien-Huang Lin, 郭素蕙*, How do response-scales influence consumers’ evaluations? The moderating role of product knowledge, 2013 Hawaii International Conference on Business, Hawaii, 美國
- Symposium Chien-Huang Lin, 郭素蕙*, How do you evaluate the product? The moderating effects of mood states and scale format, 2013 LCBR European Marketing Conference, Frankfurt, 德意志聯邦共和國
- Symposium 郭素蕙*, The influence of consumer ethnocentrism on assimilation and contrast effects, 2013 Hawaii International Conference on Business, Hawaii, 美國
2012
- Journal Approach the Reference Product or Against It? The Moderating Roles of Product Familiarity and Product Knowledge, Journal of Business Administration, 95, 1-37
2011
- Symposium Chien-Huang Lin, 郭素蕙*, How Do You Evaluate Products? The Moderating Effects of Scale Form, World Business, Economics and Finance Conference, Bangkok, 泰王國(泰國)