Biblio

Journal: 11 Items

Prize: 3 Items 		Symposium: 26 Items

Technology Report: 0 Items 		Book: 0 Items

Project: 9 Items

2023

Symposium   Chao-Chin Huang*, The Impacts of Experience- and Lecture-based Learnings on Students’ Learning Effectiveness: An Undergraduate Marketing Course as A Case,
Symposium   Chao-Chin Huang*, A Historical Analysis of Corporate Heritage Brand’s Strategy: A Case Study of Soy Sauce Brands in Taiwan,
Prize   國家科學及技術委員會112年度補助大專校院研究獎勵,
Journal   Towards becoming a service-dominant enterprise: an actor engagement perspective,
Journal   The impacts of brand authenticity on consumer innovation resistance in organic agricultural product: Brand trust, conformity effect as mediators and age as a moderator,
Journal   A Contingency Model in Establishing Brand Loyalty: Relationship Age as A Moderator.,

2022

Symposium   Chao-Chin Huang*, The impacts of brand authenticity on consumer innovation resistance in organic agricultural products: Brand trust, consumer conformity as mediators and age as a moderator,
Symposium   Chao-Chin Huang*, Food Waste in Taiwan: The Role of Collective Identification in Establishing Consumer Psychological Well-Being and Brand Loyalty,
Journal   Establishing and Deepening Brand Loyalty through Brand Experience and Customer Engagement: Evidence from Taiwan’s Chain Restaurants,
Journal   Aging consumers and their brands: the customer journey perspective,

2021

Symposium   陳翊彰, Chao-Chin Huang*, 消費者對精油產品的實用價值、享樂價值、涉入程度 與購買意圖之研究,
Symposium   連奕勛, Chao-Chin Huang*, 以認知風險、品牌真實、從眾心理探討消費者創新抵制：以有機農產品為例,
Symposium   王怡彤, Chao-Chin Huang*, 來源國形象如何影響消費者對產品的態度及購買意願——以馬來西亞美祿為例,
Symposium   林淑真, Chao-Chin Huang*, 休閒農場遊客口碑、體驗價值、滿意程度對重遊意願之研究,
Symposium   李孝恒, Chao-Chin Huang*, 消費者對於虛假評論的涉入程度、來源可信度影響民宿住宿意願,
Symposium   施乃綺, Chao-Chin Huang*, 園藝活動的參與動機與涉入程度對參與意願之研究,
Symposium   Tran Nhat Quang, Chao-Chin Huang*, Consumer Loyalty in Vietnam: Tea Product as an example,
Symposium   Chao-Chin Huang, Lin Chun-Nan*, , NEGATIVE BRAND RELATIONSHIPS IN THE AGRO-FOOD INDUSTRY: THE IMPACTS OF BRAND INAUTHENTICITY, BRAND DISTRUST, BRAND HATE ON BRAND AVOIDANCE,

2020

Symposium   Chao-Chin Huang*, Using the value cocreation theory to explore agri-social enterprise’s local revitalization strategy: Pingtung’s Neipu DongPian Village as an example,
Symposium   Chao-Chin Huang*, Exploring the Aging Customers’ Journeys from the Service Blueprint Perspective: Evidence from Taiwan’s Sports Gyms and Hospital Services,
Symposium   Chao-Chin Huang*, Exploring Taiwan’s Automobile Industry’s Customer Journey: A Case Study on the A Company,
Symposium   Chao-Chin Huang*, Aging consumers and their brands: the perspective of customer journey theory,
Prize   優秀論文獎,
Journal   External and internal capabilities and organizational performance: Does intellectual capital matter?,
Journal   Co-creating social innovations between an agro-food company and rice farmers in Taiwan: Exploring the process mechanisms,
Journal   文旦與葡萄柚行銷通路之研究,

2019

Symposium   Experience Co-Creation, Employer Branding, Customer Loyalty: A Multi-level Analysis,

2018

Symposium   Explorations on diffusion of green innovation: Agro-food social enterprise as an example,
Symposium   An empirical study on value co-creation: Using social enterprise and its stakeholders as an example,

2017

Symposium   An exploratory study on brand value co-creation: Taiwan’s M brand as an example,
Journal   The impacts of brand experiences on brand loyalty: Mediators of brand love and brand trust,

2016

Symposium   Brand loyalty viewed from a Service-Dominant Logic: Brand experience, customer engagement and brand community attachment,
Journal   The influences of brand benefits on brand loyalty: Intermediate mechanisms,

2015

Symposium   An experience marketing perspective on brand loyalty,
Symposium   A new perspective on brand loyalty: Brand experience, brand attachment, brand love,

2014

Prize   中華民國斐陶斐榮譽會員,
Journal   The impact of relational bonds on brand loyalty: The mediating effect of brand relationship quality,

2011

Symposium   Toward brand loyalty: two bridges of brand and customer relationship quality,
Symposium   A study of relational bonds on brand loyalty: the mediating effects of brand relationship quality,

2009

Symposium   An exploratory study on the antecedents of coupon redemption behavior,