2024

• Symposium   黃朝欽*, Exploring the transformation process towards brand value co-creation: Case study of a corporate heritage brand in Taiwan., 2024 Academy of International Business (AIB) Annual Meeting, Seoul, 中華民國

2023

• Symposium   黃朝欽*, The Impacts of Experience- and Lecture-based Learnings on Students’ Learning Effectiveness: An Undergraduate Marketing Course as A Case, 2023 ACADEMY OF MARKETING SCIENCE 24th WORLD MARKETING CONGRESS, University of Kent, Canterbury, 英國
• Symposium   黃朝欽*, A Historical Analysis of Corporate Heritage Brand’s Strategy: A Case Study of Soy Sauce Brands in Taiwan, 2023 ACADEMY OF MARKETING SCIENCE 24th WORLD MARKETING CONGRESS, University of Kent, Canterbury, 英國
• Prize   國家科學及技術委員會112年度補助大專校院研究獎勵, 國家科學及技術委員會(國科會), 中華民國
• Journal   Hsin-Hui, Chou, 黃朝欽*, Pei-Yun, Tu, Towards becoming a service-dominant enterprise: an actor engagement perspective, Service Business, Springer, 17, 0, 607-632
• Journal   黃朝欽, 蔡青園*, , , A Contingency Model in Establishing Brand Loyalty: Relationship Age as A Moderator., Corporate Reputation Review, 26, 0, 19-32
• Journal   黃朝欽*, Lien, Yi-Hsun, The impacts of brand authenticity on consumer innovation resistance in organic agricultural product: Brand trust, conformity effect as mediators and age as a moderator, Taiwan Journal of Marketing Science, 19, 2, 173-198

2022

• Symposium   黃朝欽*, The impacts of brand authenticity on consumer innovation resistance in organic agricultural products: Brand trust, consumer conformity as mediators and age as a moderator, 台灣行銷科學學會第十九屆年度學術研討會, Taipei, 中華民國
• Symposium   黃朝欽*, Food Waste in Taiwan: The Role of Collective Identification in Establishing Consumer Psychological Well-Being and Brand Loyalty, From Sharing Economy to Collaborative Commerce: Sustainability and Transformation Competitive Edge Conference - The 23rd Asia Pacific Management Conference, Tainan, 中華民國
• Journal   黃朝欽*, 陳淑恩, Establishing and Deepening Brand Loyalty through Brand Experience and Customer Engagement: Evidence from Taiwan’s Chain Restaurants, Journal of Quality Assurance in Hospitality and Tourism , Routledge, 23, 1, 217-239
• Journal   黃朝欽*, Aging consumers and their brands: the customer journey perspective, Asia Pacific Journal of Marketing and Logistics, Emerald Publishing, 34, 1, 31-59

2021

• Symposium   陳翊彰, 黃朝欽*, 消費者對精油產品的實用價值、享樂價值、涉入程度 與購買意圖之研究, 2021年食農產業傳播與行銷學術研討會 , 台中, 中華民國
• Symposium   連奕勛, 黃朝欽*, 以認知風險、品牌真實、從眾心理探討消費者創新抵制：以有機農產品為例, 2021年食農產業傳播與行銷學術研討會 , 台中, 中華民國
• Symposium   王怡彤, 黃朝欽*, 來源國形象如何影響消費者對產品的態度及購買意願——以馬來西亞美祿為例, 2021年食農產業傳播與行銷學術研討會 , 台中, 中華民國
• Symposium   林淑真, 黃朝欽*, 休閒農場遊客口碑、體驗價值、滿意程度對重遊意願之研究, 2021年食農產業傳播與行銷學術研討會 , 台中, 中華民國
• Symposium   李孝恒, 黃朝欽*, 消費者對於虛假評論的涉入程度、來源可信度影響民宿住宿意願, 2021年食農產業傳播與行銷學術研討會 , 台中, 中華民國
• Symposium   施乃綺, 黃朝欽*, 園藝活動的參與動機與涉入程度對參與意願之研究, 2021年食農產業傳播與行銷學術研討會 , 台中, 中華民國
• Symposium   Tran Nhat Quang, 黃朝欽*, Consumer Loyalty in Vietnam: Tea Product as an example, 2021年食農產業傳播與行銷學術研討會 , 台中, 中華民國
• Symposium   黃朝欽, 林俊男*, , NEGATIVE BRAND RELATIONSHIPS IN THE AGRO-FOOD INDUSTRY: THE IMPACTS OF BRAND INAUTHENTICITY, BRAND DISTRUST, BRAND HATE ON BRAND AVOIDANCE, THE 17th INTERNATIONAL CONFERENCE ON KNOWLEDGE-BASED ECONOMY AND GLOBAL MANAGEMENT , 台南, 中華民國

2020

• Symposium   黃朝欽*, Using the value cocreation theory to explore agri-social enterprise’s local revitalization strategy: Pingtung’s Neipu DongPian Village as an example, 2020 第十一屆社會企業學術研討會, 台北, 中華民國
• Symposium   黃朝欽*, Exploring the Aging Customers’ Journeys from the Service Blueprint Perspective: Evidence from Taiwan’s Sports Gyms and Hospital Services, 第10屆服務科學論壇, 高雄, 中華民國
• Symposium   黃朝欽*, Exploring Taiwan’s Automobile Industry’s Customer Journey: A Case Study on the A Company, 第10屆服務科學論壇, 高雄, 中華民國
• Symposium   黃朝欽*, Aging consumers and their brands: the perspective of customer journey theory, 2020 SMA (Society for Marketing Advances) Annual Conference , Fort Worth, Texas (Virtual), 美國
• Prize   優秀論文獎, 台灣社會企業創新創業學會, 中華民國
• Journal   陳淑恩*, 鍾秋悅, 黃朝欽, 文旦與葡萄柚行銷通路之研究, Journal of Agricultural Marketing, 中華農業運銷協會, 0, 162, 34-46
• Journal   黃朝欽*, External and internal capabilities and organizational performance: Does intellectual capital matter?, Asia Pacific Management Review (TSSCI), 25, 2, 111-120
• Journal   黃朝欽*, Co-creating social innovations between an agro-food company and rice farmers in Taiwan: Exploring the process mechanisms, British Food Journal , Emerald Publishing , 122, 12, 3837-3851

2019

• Symposium   Experience Co-Creation, Employer Branding, Customer Loyalty: A Multi-level Analysis, 2019 Academy of Marketing Science (AMS) World Marketing Congress, Edinburgh, 英國

2018

• Symposium   Explorations on diffusion of green innovation: Agro-food social enterprise as an example, 2018 Taiwan Academy of Management (TAOM), 台北, 中華民國
• Symposium   An empirical study on value co-creation: Using social enterprise and its stakeholders as an example, The 23rd Asia Pacific Decision Science Institute (APDSI) 2018 Annual Conference, 曼谷, 泰王國(泰國)

2017

• Symposium   An exploratory study on brand value co-creation: Taiwan’s M brand as an example, The Conference held by Journal of Management (管理學報) with a special topic on Consumer Behaviors and Marketing Strategies in the New Environment, 台北, 中華民國
• Journal   The impacts of brand experiences on brand loyalty: Mediators of brand love and brand trust, Management Decision, 55, 5, 915-934

2016

• Symposium   Brand loyalty viewed from a Service-Dominant Logic: Brand experience, customer engagement and brand community attachment, Academy of International Business (AIB) 2016 Annual Meeting, 紐奧良(New Orleans), 美國
• Journal   The influences of brand benefits on brand loyalty: Intermediate mechanisms, Australian Journal of Management, 41, 1, 141-160

2015

• Symposium   An experience marketing perspective on brand loyalty, The 3rd International Conference on Hospitality, Leisure, Sports, and Tourism (ICHLST), 東京, 日本
• Symposium   A new perspective on brand loyalty: Brand experience, brand attachment, brand love, TIIBS The 4th Conference on Business & Management, Taiwan Institute of International Business Studies (多國籍企業研究學會), 高雄, 中華民國

2014

• Prize   中華民國斐陶斐榮譽會員, 斐陶斐榮譽學會(The Phi Tau Phi Scholastic Honor　　　　Society), 中華民國
• Journal   The impact of relational bonds on brand loyalty: The mediating effect of brand relationship quality, Managing Service Quality, 24, 2, 184-204

2011

• Symposium   Toward brand loyalty: two bridges of brand and customer relationship quality, The 2011 Academy of Marketing Science (AMS) Annual Meeting, Coral Gables (佛羅里達州), 美國
• Symposium   A study of relational bonds on brand loyalty: the mediating effects of brand relationship quality, Academy of International Business (AIB) 2011 Annual Meeting, 名古屋, 日本

2009

• Symposium   An exploratory study on the antecedents of coupon redemption behavior, Asia Pacific Management Conference (APMC) 2009 Annual Conference, Surabaya, 印度尼西亞共和國