The influence of image fit between internet celebrity and brand on advertising effectiveness: the moderating role of advertising appeals
| Year | 2023 |
| Author | 陳佳誼, Huang, Chieh-En* |
| Author count | 2 |
| Created date | 2024-01-22 |
| Author order | 2 |
| Corresponding author | true |
| Publication year | 2023 |
| Symposium name | 2023第24屆永續發展管理研討會 |
| Publication city | 屏東 |
| Publication country | 中華民國 |
| Start date | 2023-05-26 |
| End date | 2023-05-26 |
| Review system | 是 |
| Language | Traditional Chinese |