The Relative Effectiveness of Superiority and Parity Claims in Comparative Advertising: Construal Level Theory Perspective
| Year | 2018 |
| Author | 陳佳誼* |
| Author count | 1 |
| Created date | 2019-08-13 |
| Author order | 1 |
| Corresponding author | true |
| Publication year | 2018 |
| Symposium name | 2018 Global Marketing Conference |
| Publication city | 東京 |
| Publication country | 日本 |
| Start date | 2018-07-26 |
| End date | 2018-07-29 |
| Review system | 是 |
| Language | Foreign Language |