The Interactive Effects of Comparative Advertising Formats and Need for Cognition on Effectiveness of Advertising
| Year | 2015 |
| Author | 陳佳誼* |
| Author count | 1 |
| Created date | 2019-08-13 |
| Author order | 1 |
| Corresponding author | false |
| Publication year | 2015 |
| Symposium name | 14th International Conference on Research in Advertising |
| Publication city | London |
| Publication country | 英國 |
| Start date | 2015-07-04 |
| End date | 2015-07-06 |
| Review system | 否 |
| Language | Foreign Language |