The Influence of Endorsers’ Credibility on Advertising Effects, and Repurchase Intention: An Example of Fitness Personal Trainer as Endorser
The Influence of Endorsers’ Credibility on Advertising Effects, and Repurchase Intention: An Example of Fitness Personal Trainer as Endorser
Year | 2016 |
Author | |
Created date | 2019-01-16 |
Author order | 3 |
Corresponding author | true |
Publication year | 2016 |
Symposium name | SMAANZ Conference 2016 |
Publication city | 奧克蘭 |
Publication country | 紐西蘭 |
Start date | 2016-11-23 |
End date | 2016-11-25 |
Review system | 是 |
Language | Foreign Language |