The Influence of Endorsers’ Credibility on Advertising Effects, and Repurchase Intention: An Example of Fitness Personal Trainer as Endorser
The Influence of Endorsers’ Credibility on Advertising Effects, and Repurchase Intention: An Example of Fitness Personal Trainer as Endorser
| Year | 2016 |
| Author | |
| Created date | 2019-01-16 |
| Author order | 3 |
| Corresponding author | true |
| Publication year | 2016 |
| Symposium name | SMAANZ Conference 2016 |
| Publication city | 奧克蘭 |
| Publication country | 紐西蘭 |
| Start date | 2016-11-23 |
| End date | 2016-11-25 |
| Review system | 是 |
| Language | Foreign Language |