The Impact of Information Format on Consumer Satisfaction with Personalized Recommendation Agents: The Moderating Effects of Need for Cognition and Decision Complexity
The Impact of Information Format on Consumer Satisfaction with Personalized Recommendation Agents: The Moderating Effects of Need for Cognition and Decision Complexity
Year | 2016 |
Author | 陳佳誼*, Shu-Ting Ko |
Author count | 2 |
Created date | 2019-08-13 |
Author order | 第一作者 |
Corresponding author | 是 |
Publication year | 2016 |
Publication month | 4 |
Journal name | 行銷科學學報 |
Publication area | 中華民國 |
Volume | 12 |
Issue | 1 |
Start page | 63 |
End page | 83 |
Publication type | |
Review system | 是 |
Language | Traditional Chinese |
Attached project | 無 |