The Effect of Online Evaluation Consistency and Product Attitudes on Word-of-Mouth Communication Intentions: An Analysis of Free Promotions as Interference Mediators.

The Effect of Online Evaluation Consistency and Product Attitudes on Word-of-Mouth Communication Intentions: An Analysis of Free Promotions as Interference Mediators.

Year2016
Author廖世義*,
Author count2
Created date2023-04-06
Author order1
Corresponding authorfalse
Publication year2016
Symposium name2016南臺灣觀光休閒產業論壇
Publication city國立高雄大學
Publication country中華民國
Start date2016-10-21
End date2016-10-21
Review system
LanguageTraditional Chinese