The Effect of Case-Based Reminding on Brand Extension Evaluation: A Further Examination Based on Brand User Association
| Year | 2013 |
| Author | 陳佳誼*, Meng-Shiun Su |
| Author count | 2 |
| Created date | 2019-02-19 |
| Author order | 1 |
| Corresponding author | false |
| Publication year | 2013 |
| Symposium name | 20th International Conference on Recent Advances in Retailing and Services Science |
| Publication city | Philadelphia |
| Publication country | 中華民國 |
| Start date | 2013-07-10 |
| End date | 2013-07-10 |
| Review system | 否 |
| Language | Foreign Language |