The Application of RFM Model-Based Customer Segmentation- A Case Study of Lingerie Store in Vietnam

The Application of RFM Model-Based Customer Segmentation- A Case Study of Lingerie Store in Vietnam

Year2022
Author, 廖世義*
Author count2
Created date2023-04-06
Author order2
Corresponding authortrue
Publication year2022
Symposium name2022 Conference of Sustainable Development of Management-Sustainability and Smart Innovation of Enterprises in the Post-pandemic Era
Publication cityPingtung
Publication country中華民國
Start date2022-05-27
End date2022-05-27
Review system
LanguageForeign Language