No comparison, no harm: The influence of comparative advertising on brand status of the sponsored and comparison brands
No comparison, no harm: The influence of comparative advertising on brand status of the sponsored and comparison brands
| Year | 2022 |
| Author | |
| Author count | 1 |
| Created date | 2023-03-15 |
| Project moderator | |
| Project primary source | |
| Language | Traditional Chinese |