Marketing Analysis in Sport Business Global Perspectives/Analyzing Sport Fan Facebook Pages: Influences of Post Characteristics and Brand Attributes on Fan Engagement
| Year | 2022 |
| Author | 馬上閔* |
| Author count | 1 |
| Created date | 2022-03-10 |
| Author order | 第三作者 |
| Corresponding author | 否 |
| Author invest | 原著作 |
| Publication year | 2022 |
| Publication month | 7 |
| Is book | 篇章 |
| Section | 9 |
| Book name | Marketing Analysis in Sport Business Global Perspectives/Analyzing Sport Fan Facebook Pages: Influences of Post Characteristics and Brand Attributes on Fan Engagement |
| Press | Routledge/ |
| Isbn | ISBN 9781032298757 |
| Publication type | |
| Review system | 有 |
| Language | Foreign Language |