How do response-scales influence consumers’ evaluations? The moderating role of product knowledge
How do response-scales influence consumers’ evaluations? The moderating role of product knowledge
Year | 2013 |
Author | Chien-Huang Lin, 郭素蕙* |
Author count | 2 |
Created date | 2020-03-23 |
Author order | 2 |
Corresponding author | true |
Publication year | 2013 |
Symposium name | 2013 Hawaii International Conference on Business |
Publication city | Hawaii |
Publication country | 美國 |
Start date | 2013-05-23 |
End date | 2013-05-26 |
Review system | 是 |
Language | Foreign Language |