How Dispersion of Online Word-of-Mouth Influences Post Purchase Dissonance: The Roles of Product Type and Shopping Value

How Dispersion of Online Word-of-Mouth Influences Post Purchase Dissonance: The Roles of Product Type and Shopping Value

Associate Professor    7696    chiayi@mail.npust.edu.tw
Year2017
Author陳佳誼*, Ting-Yi Lu
Author count2
Created date2019-08-13
Author order1
Corresponding authortrue
Publication year2017
Symposium nameThe Annual International Conference on Finance, Accounting, Investment, Risk Management, and Management Science 2017
Publication city台北市
Publication country中華民國
Start date2017-06-04
End date2017-06-04
Review system
LanguageTraditional Chinese