How Dispersion of Online Word-of-Mouth Influences Post Purchase Dissonance: The Roles of Product Type and Shopping Value
How Dispersion of Online Word-of-Mouth Influences Post Purchase Dissonance: The Roles of Product Type and Shopping Value
Year | 2017 |
Author | 陳佳誼*, Ting-Yi Lu |
Author count | 2 |
Created date | 2019-08-13 |
Author order | 1 |
Corresponding author | true |
Publication year | 2017 |
Symposium name | The Annual International Conference on Finance, Accounting, Investment, Risk Management, and Management Science 2017 |
Publication city | 台北市 |
Publication country | 中華民國 |
Start date | 2017-06-04 |
End date | 2017-06-04 |
Review system | 是 |
Language | Traditional Chinese |