Exploring the price anchoring effect in mobile commerce: An experimental study

Exploring the price anchoring effect in mobile commerce: An experimental study

Assistant Professor      
Year2023
Author吳至倫*
Author count1
Created date2024-03-09
Author order第三作者
Corresponding author
Publication year2023
Publication month1
Journal nameManagerial and Decision Economics
Journal sponsorWiley
Publication area美國
Volume44
Issue3
Start page1601
End page1623
Publication type
Review system
LanguageForeign Language