Exploring the price anchoring effect in mobile commerce: An experimental study
Year | 2023 |
Author | 吳至倫* |
Author count | 1 |
Created date | 2024-03-09 |
Author order | 第三作者 |
Corresponding author | 否 |
Publication year | 2023 |
Publication month | 1 |
Journal name | Managerial and Decision Economics |
Journal sponsor | Wiley |
Publication area | 美國 |
Volume | 44 |
Issue | 3 |
Start page | 1601 |
End page | 1623 |
Publication type | |
Review system | 是 |
Language | Foreign Language |