Exploring the Influence of Congruence between Brand and Store Image on the Effect of In-store Recommendation
Exploring the Influence of Congruence between Brand and Store Image on the Effect of In-store Recommendation
| Year | 2016 |
| Author | |
| Created date | 2019-01-16 |
| Author order | 1 |
| Corresponding author | true |
| Publication year | 2016 |
| Symposium name | The Annual International Conference on Finance, Accounting, Investment, Risk Management, and Management Science 2016 |
| Publication city | 清邁 |
| Publication country | 泰王國(泰國) |
| Start date | 2016-06-05 |
| End date | 2016-06-06 |
| Review system | 是 |
| Language | Foreign Language |