Exploring the Influence of Congruence between Brand and Store Image on the Effect of In-store Recommendation

Exploring the Influence of Congruence between Brand and Store Image on the Effect of In-store Recommendation

Associate Professor    7696    chiayi@mail.npust.edu.tw
Year2016
Author
Created date2019-01-16
Author order1
Corresponding authortrue
Publication year2016
Symposium nameThe Annual International Conference on Finance, Accounting, Investment, Risk Management, and Management Science 2016
Publication city清邁
Publication country泰王國(泰國)
Start date2016-06-05
End date2016-06-06
Review system
LanguageForeign Language