Exploring the Influence of Congruence between Brand and Store Image on the Effect of In-store Recommendation
Exploring the Influence of Congruence between Brand and Store Image on the Effect of In-store Recommendation
Year | 2016 |
Author | |
Created date | 2019-01-16 |
Author order | 1 |
Corresponding author | true |
Publication year | 2016 |
Symposium name | The Annual International Conference on Finance, Accounting, Investment, Risk Management, and Management Science 2016 |
Publication city | 清邁 |
Publication country | 泰王國(泰國) |
Start date | 2016-06-05 |
End date | 2016-06-06 |
Review system | 是 |
Language | Foreign Language |