Exploring consumer schemata of destination and sport event brands:the case of Kaohsiung city and the 2009 World Games

Exploring consumer schemata of destination and sport event brands:the case of Kaohsiung city and the 2009 World Games

Professor    #7692    fylai@mail.npust.edu.tw
Year2010
Author賴鳳儀*
Author count1
Created date2019-02-19
Author order第一作者
Corresponding author
Publication year2010
Publication month3
Journal nameInternational Journal of Sport Management and Marketing
Journal sponsorInderscience Publishers
Publication area中華民國
Volume7
Issue3/4
Start page276
End page281
Publication type
Review system
LanguageForeign Language
Attached project