Does Shopping with Close Friends Increase or Decrease Impulsive Buying Behavior? The Role of Social Comparison
Does Shopping with Close Friends Increase or Decrease Impulsive Buying Behavior? The Role of Social Comparison
Year | 2012 |
Author | 陳佳誼*, I-Ting Lu, Tzu-Yu Chen, Ying-Fang Chung, Hsin-Hsuan Ho, Hsueh-Hua Lu |
Author count | 6 |
Created date | 2019-02-19 |
Author order | 1 |
Corresponding author | false |
Publication year | 2012 |
Symposium name | 2012 Global Marketing Conference at Seoul |
Publication city | Seoul |
Publication country | 中華民國 |
Start date | 2012-07-20 |
End date | 2012-07-20 |
Review system | 否 |
Language | Foreign Language |