Does Shopping with Close Friends Increase or Decrease Impulsive Buying Behavior? The Role of Social Comparison

Does Shopping with Close Friends Increase or Decrease Impulsive Buying Behavior? The Role of Social Comparison

Associate Professor    7696    chiayi@mail.npust.edu.tw
Year2012
Author陳佳誼*, I-Ting Lu, Tzu-Yu Chen, Ying-Fang Chung, Hsin-Hsuan Ho, Hsueh-Hua Lu
Author count6
Created date2019-02-19
Author order1
Corresponding authorfalse
Publication year2012
Symposium name2012 Global Marketing Conference at Seoul
Publication citySeoul
Publication country中華民國
Start date2012-07-20
End date2012-07-20
Review system
LanguageForeign Language