Countering Negative Country-of-Origin Effects: The Role of Evaluation Mode

Countering Negative Country-of-Origin Effects: The Role of Evaluation Mode

Associate Professor    7696    chiayi@mail.npust.edu.tw
Year2009
AuthorPo-Young Chu, Chia-Chi Chang, 陳佳誼*, Tzu-Yun Wang
Author count4
Created date2019-02-19
Author order第三作者
Corresponding author
Publication year2009
Publication month12
Journal nameEuropean Journal of Marketing
Publication area中華民國
Volume44
Issue7/8
Start page1055
End page1076
Publication type
Review system
LanguageForeign Language
Attached project