Comparing Mediation Effect of Functional and Emotional Value in the Relationship between Pros of Applying Big Data Analytics and Consumers’ Responses
| Year | 2017 |
| Author | 廖世義*, |
| Author count | 2 |
| Created date | 2023-04-06 |
| Author order | 第一作者 |
| Corresponding author | 是 |
| Publication year | 2017 |
| Publication month | 8 |
| Journal name | International Journal of Marketing Studies |
| Publication area | 加拿大 |
| Volume | 9 |
| Issue | 4 |
| Publication type | |
| Review system | 否 |
| Language | Foreign Language |
| Attached project | 無 |