Bonus or Discount？The Impacts of Comparative Advertising Types on Consumer Preferences with Promotion
| Year | 2021 |
| Author | 陳佳誼*, Pin-Ling You, Pin-Shuan Tseng, Chia-Ling Tsai, Pin-Yin You, Tsun-Hsuan Chung |
| Author count | 6 |
| Created date | 2022-03-03 |
| Author order | 1 |
| Corresponding author | true |
| Publication year | 2021 |
| Symposium name | The Annual International Conference on Finance, Accounting, Investment, Risk Management, and Management Science 2021 |
| Publication city | 高雄 |
| Publication country | 中華民國 |
| Start date | 2021-12-03 |
| End date | 2021-12-03 |
| Review system | 是 |
| Language | Traditional Chinese |